Shunt Applied Creative an authority and thought leader in social media analytics for the Australian sports industry have just published a report outlining how well sailing clubs have done on facebook in 2020. “You mightn’t realize sport is going through its most challenging year in living memory if you were to look at Facebook engagement levels for sailing clubs around the country that have registered little more than some choppy water. Can nothing stop sailors talking about sailing?” They go on to say “Interestingly, it’s not just sailing clubs that have come through this year largely unscathed with state and national sailing organisations one of only nine sports to post positive engagement results through this period.” Five of our Queensland Clubs have made the Top 10 lists.  Congratulations to their Comms Team!

Top 10 Audience Size:

• Whitsunday Sailing Club
• Southport Yacht Club
• Townsville Yacht Club

Shunt Applied Creative have researched and monitored 1,000’s of clubs around the country from a wide range of sports.  The level of followers is exceptional and speaks to the impressive job sailing clubs have done to date.

Top 10 Publishers:

• Whitsunday Sailing Club
• Townsville Sailing Club
• Mooloolaba Yacht Club
• Southport Yacht Club

Looking to 2020, as at the end of October it was the Townsville Sailing Club leading the way having already published an impressive 564 posts.

Top Ten Engaging Audiences:

• Whitsunday Sailing Club
• Southport Yacht Club

There’s a potential engagement tally surprise emerging in 2020 as the Southport Yacht Club currently leads the way on 11,900 reactions, comments and shares as at the end of October. You can read the full report here:

https://www.shunt.com.au/trending/what-crisis-sailing-clubs-sail-through-lockdown-disruptions/