Marketing with Australian Sailing: SheSails
SheSails is designed to recognise all the amazing female contributors to our sport, and to encourage women of all ages to get involved in the sport of sailing through organised activities at their local sailing club.
These resources are here to help your club build a thriving community that includes women and girls across all areas of our sport. This starts with encouraging them to be involved via SheSails programs and events.
There are many free resources available to clubs to get you started.
Logos & Brand Guidelines
The most basic resources available to clubs include access to the SheSails logo as well as the brand guidelines.
The primary and secondary logos are available for use when promoting a SheSails event at your club, and all information on how they should be used can be found within the brand guidelines which are accessible here.
Click here to access the SheSails logo suite.
Primary SheSails logo
Promotional Video
The free SheSails promotional video featuring Jessica Watson OAM is the perfect resource to help promote SheSails events at your club.
This video – able to be shared on your club website and social media – highlights the purpose of SheSails and the opportunities available through its programs in an engaging manner.
To access and download the video, please click here.
Additional Resources
Activity Ideas
Not sure on what SheSails events and activities your club can run? Australian Sailing has collated some free, useful guides from Clubs around the country who are running successful SheSails programs and events. These resources can be used in conjunction with the SheSails Marketing Toolkit and include activities such as Women’s Social Fitness and Basic Navigation. To access these resources, click here.
Word Document Template
For official communication or marketing about your SheSails events, there is a ready-made word document template with the SheSails logos included in the letterhead.
This template can be accessed here and is easily editable.
SheSails Word Document Template
There are a number of other SheSails resources available upon request including approved images, banners and PowerPoint templates.
To request these resources, please click here.
If you would like more information or there is something more specific that you would like for one of your events, please feel free to email the SheSails contact in your state.
