Clubs Social Media wrap for 2021

As we set sail with social media again for 2022 checkout what club from around the country was the Audience Allstar, Publishing Pro, King of Content and Performance Powerhouse for 2021.

Snapshot below and full report from SHUNT can be found via this link 

Setting Sail for '22:

Audience

388,087

As at December 31, 2021 the 280 Sailing clubs monitored nationally had an audience of 388,087.

Productivity

29,073

Australian Sailing's 280 monitored clubs nationally published 29,073 posts on Facebook during 2021.

Engagement

473,199

Sailing clubs nationally generated 473,199 reactions, comments and shares during 2021.

2021 Performance

16.28

Average Engagements Per Post

Sailing clubs nationally averaged 16.28 engagements per post on Facebook during 2021.

2021 Publishing Pro with 670 Posts Published goes to Royal Prince Alfred Yacht Club (RPAYC)

2021 Content King with 19,256 Reactions, Comments & Shares goes to Cruising Yacht Club of Australia

2021 Performance Powerhouse with 103.62 Avg. Engagement Per Post goes to  Army Sailing Club